Hannah joined Copify in May 2016, and since then has completed 135 copywriting assignments, receiving an average 5/5 feedback rating.
"Excellent work. "
View my portfolio at hannahmmcd.com
Copywriter at Brownstein Group PresentMarketing & AdvertisingIKEA USA
• Write national & local emails, print ads & billboards, radio spots, seasonal digital brochures, peak week flyers, microsites; concept social media activations, plan themes & initiatives for the year
Nature’s Harvest Bread
• Concepted & wrote multiple TV spots for testing, worked with animatics & mnemonics teams to produce spots, directed voiceover recordings
Keystone Property Group
• Created a new brand campaign (concepted & wrote print ads, templates, website, flyers), concepted a campaign for the Curtis redevelopment project (wrote microsite with accompanying print piece, building signage)
• Write copy for print ads, digital campaigns, out-of-home, video, radio & more. Other clients include eBay, Western Union, Beneficial Bank, Mural Arts Program, the Shipley School (see portfolio for details)
• Brainstorm & work collaboratively with art directors as well as other departments on conceptual ads & campaigns, viral initiatives, social media activations
• Oversee creative interns & junior copywriters
• Present creative work to clients