Staying focused is key. Martin Harrison, commercial director at the copywriting service Copify, says: “The big lesson we have learnt is that sometimes you have to say no...Read the full article
There are several ways this can be applied. For example, it will enable an agency to retail Copify's copywriters to its own clients and under its own branding. The agency would be able to provide effective content marketing and even make a mark up on that copy...Read the full article
For clients, Copify is faster and cheaper than using a traditional copywriter. For writers, it offers an opportunity to earn money, without having to prospect for work or chase up invoices...Read the full article
We both worked for an online marketing agency which went under in early 2009. The business employed three full-time copywriters and when clients began to leave, the company quickly lost a lot of money.
We realised that due to the volatility of the market, for many agencies it makes sense to outsource services such as copywriting, making them less exposed should they lose clients...Read the full article
Martin Harrison of InfoLab21-based copywriting agency Copify explores some of the reasons why remote working has become so popular with both businesses and workers...Read the full article
What do you do if you have a creative brief to fulfil but don’t have a good writer, photographer or designer to call on? Until a few years back it meant either doing it yourself (badly) or going the full hog and employing an agency, with all the accompanying overheads and formal processes...Read the full article